#1 Your website needs to grow and evolve with your business
If your platform cannot, you will need to pay to have it moved to one that can.
- Keywords to look for #Scalability #Felxibility #Plugins #Integration with Social Media (ie Facebook instagram etc)
#2 Mobile Ready
Means that your website displays well on phones and tablets. VERY IMPORTANT: Google uses this as part of it’s site ranking criteria so if your website is not mobile ready it will be difficult getting up the list. Don’t pay for this – how would you feel buying a car if the tyres were sold as an optional premium feature?
- Keywords to look for #Responsive Design #AMP (accelerated mobile page)
#3 Avoid Platform Lock-in
When you want to go do your own thing, how easy is it to take your site with you? It should be straight forward.
- Keywords to look for #Easy Migration
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